→ heinz tattoo ink / kraft heinz


_shortlisted in multiple categories at Cannes Lions 2023
_Cannes Lions 2023 bronze winner in Brand Experience and Activation, and shortlisted in multiple categories such as Innovation and Industry  Craft.
_also awarded and recognized by: The One Show, Clio, Effie, El Ojo and Fast Company
Heinz is one of the most tattooed brands in the world. But unfortunately for their fans, red ink is made with the worst ingredients and is getting banned in some places because of how harmful it can be.

So, we teamed up with Electric Ink for 14 months to research, develop, and launch Heinz Tattoo Ink. A red ink made with Heinz's quality in it – using the best ingredients only.

We also crafted flash tattoo sheets that were made available to everyone, in partnership with five Brazilian tattooers. Not only was their art tattooed organically by fans, but also printed on bootlegged shirts sold online.