→ intimus (kotex): period or not, she can / kimberly clark


my role included but were not limited to participating actively in the creative ideas and decision making, as well as selecting the right content creators and other main characters for our campaign, creating scripts for the contents and making sure all of them were alligned to the content strategy created and brand messages,  administrating deadlines and social media posts along with the influencers, writing multiple press releases with different approaches and contacting the local media outlets to guarantee organic spaces for the campaign, and finally, collecting data and organizing the final results report.